Building Your Business

Have you made the commitment that automotive sales is your career choice? Unless you commit, it’s impossible that you will take the necessary steps to create the business you desire. Long-term thinking in addition to short-term goals are keys to continued success.When you first enter into a sales position, 80 percent of your time is spent acquiring customers and 20 percent of your time is spent maintaining those customers. Eventually, with the right efforts, that model should be reversed. Eighty percent of your time should be spent maintaining your customers and 20 percent to acquire new customers.You face a paradox of time management in building your business. The paradox is that you must work in the business and also work on the business. When you are face-to-face with customers you are working in the business but no matter how busy you are, you must find time each day to work on the business, as well. Working on the business includes marketing, prospecting, follow-up, networking, delegating, automating etc.Insurance sales people, real estate sales people and sales people from many industries continually think and act on building their business. However, in the auto industry the majority of sales people seem addicted walk-in traffic. Eliminating this addiction is the key to long-term success.Lead Generation = Dollar Creation. Begin to build multiple streams of leads by building a marketing web. List every way you presently acquire leads such as walk-ins, phone prospects, be-backs, referrals, repeat customers. Then begin to list new ways you could begin to acquire leads and how you can strengthen or add to your existing methods of generating leads.Do you presently have a software program for following and managing your leads? Not the dealerships program, your program? Don’t trust anybody or anything to manage your most important resource – your customers.Secondly, do you have a set follow up strategy? How often will you follow up? How will you follow up. What rewards will you give, and what special offers will you provide to bring them in for service? That creates the Law of Familiarity and Obligation leading to repeats and referrals.E-mail follow-up and marketing is essential. Automate your follow-up using technology. E-mail, Autoresponder e-mail and Sequential Autoresponder e-mail are all ways to follow-up and add value that can be done while you sleep or on vacation. Video e-mail and personalization are keys to making a connection, removing the impersonal nature of e-mail and adding the wow factor.All sales people need their own personal Web site. The site should include sign-up forms that collect e-mail addresses. The site should be personalized with your picture, family picture, your own personal story, rewards for visiting the site and helpful information for the customer. Your Web site should include an audio introduction link.Do your business cards look like 99 percent of others sales people’s business cards? Don’t use a picture of a car, use your picture or caricature. Business cards also need the sales person’s Web site, e-mail address and slogan. Put a call to action on your cards for the customer to come see you, call you or visit your Web site.Maximize traffic by creating a be-back CD. Create a CD that you give each customer who does not buy and invite them to play it on the way home. The CD should include information about you, your dealership and product that would benefit the customer. Include testimonials and a reward for the customer if they come see you.Create coupon swaps with businesses around you. Visit a local restaurant and offer to build their business on their worst traffic day of the week for free. You can build their business by creating a coupon with an offer they approve and then pass these coupons out at work from the cashier, receptionist, and all departments to every customer who enters your dealership. In return ask that the restaurant pass out coupons from you approved by the dealership with a special offer to come see you.Once you start the marketing web it will grow and take on a life of its own. Building a business first requires long-term thinking and a commitment to the industry as a career. When you commit, you have already created a business, only its shape is unfinished.

Automotive Scan Tools and Troubleshooting Your Car

Troubleshooting a vehicle should not be more trouble than it already is. Until the very recent past, a combination of intuitive guesswork, costly man-hours, and outright trial and error were the only available means for technicians to diagnose mechanical failure. The advent of computers changed this, making it possible not only to internally regulate automotive functions, but also to quickly and reliably diagnose problems with automotive scan tools that interface directly between machine and man, eliminating costly overtime and problematics in the process. Today’s automotive scan tools have evolved into highly sophisticated devices that can test practically anything under the hood. By reading data from the vehicle’s onboard computer and sending that information directly to the technician, an automotive scan tool can reliably and quickly diagnose a problem that would have taken hours or even days to manually troubleshoot in the past.Whenever a car rolls into a shop these days, technicians start by checking the basics utilizing automotive scan tools specifically designed to check oil levels and quality, air bag functionality, and engine check lights. Almost every new car relies on an onboard diagnostic computer, or OBD, to report malfunctions in the engine and supporting systems.This information feeds into a connector and reports data through a series of codes, referred to in the mechanical world as OBD or OBD2 codes. Before beginning any work under the hood, a technician must first collect this data with an automotive scan tool engineered to read and interpret the codes. Armed with accurate information, the technician can now begin the repair process without the excessive labor costs and possible damage than often resulted when trial and error troubleshooting ran into late hours and overtime in the past.

Romer Changes Automotive Industry

Many companies benefit from various Romer products including those involved in the manufacture of furniture, sheet metal and molded plastics, as well as those involved in shipbuilding, product designs, heavy equipment and even aerospace among others.Romer continues to have an impact in all of these industries especially the automotive industry which is regularly reliant on reverse engineering, 3D scanning and products development. This is an industry that maintains its competitiveness by coming out with innovative products that pass rigorous quality control.And when one speaks of quality control, one can only think of flexible quality control and inspection tools like the portable arm coordinating measuring machines from Romer.Romer is a corporation with company headquarters located in Michigan’s Hexagon Metrology Precision Center. It is well-known for manufacturing dependable and innovative products that respond to the necessities of general engineering industries, particularly the heavy equipment and automotive industries.The automotive industry has become so competitive that companies need to produce highly innovative products in a short period of time. Otherwise, it gets left behind by other companies that can easily come up with shorter production runs.Companies producing cars have learned from experience that there is a way to improve their productivity and their product quality. With Romer’s products, automotive companies can decrease ramp up times and reduce part rejections, thus improving production efficiency and decreasing losses.Romer for the Motor Sport IndustryThe automotive industry is far-reaching but one of the most notable and popular sectors is motor sport. This sector considers Dekra, which is the German Touring Car Masters’ official technical partner, one of the leading professional organizations in the world.With more than 22,000 employees and active involvement in over 50 countries worldwide, Dekra relies on Romer’s measuring arm to ensure quality and long-term safety in the field of motor sport. One very significant Romer instrument in the racetrack is the portable Romer CMM.Racing enthusiasts watching the DTM racing weekends will usually find Volker Noeske and Wolfgang Dammert of the Dekra Team in the circuits, to make sure that everything is according to regulations, including the weight of every vehicle and driver. They are of course armed with the Romer Infinite 2.0 measuring arm for the dimensional checks.With the low weight of the Romer arm, it has become very handy and portable equipment for the race. It is thus not surprising that since the 2010 season, it has been used at every DTM race the world over.Romer for Heavy MachineryRomer measuring arms are also an integral part in Ausa’s operations, which is very significant considering that it is the biggest manufacturer of all-terrain forklifts, dumpers and concrete mixers in the world.Ausa is a multinational company with a 64,000 square meter headquarters and production plant in Barcelona, and with subsidiaries in Florida, China, Germany, United Kingdom, France and Madrid. Ausa has a wide reach as its products are marketed by 225 distributors in more than 70 countries.The company has enhanced its production and is relying on Romer’s measuring arm to make its production line more efficient.Romer’s measuring arms and other products are certainly heaven-sent for the automobile industry, especially for companies that want to maintain its competitiveness the world over.